1) Our target audience is quite wide, however we aim to focus on a teenage indie audience of both male and females. It's quite melow compared to some types of music, therefore it only appeals to these people who like this style of music.
2) The genre of the music video is folk rock/acoustic. The usual conventions of this genre would warrant a narrative or performace based video. Therefore we decided to combine the two and produce a narrative based video with elements of performance.
3) The typical conventions of this style of music would usually be a narrative or/and performance video never usually a concept.The video is nearly always storybased with bits of performance possibly performing at a gig or just in the background or foreground of the video as the story is happening.
4) We have decided to film a narrative video (trying to keep to the conventions of this style of music) but we have also decided during certain scenes of the story our artist will appear in the background in which he will performing. However the focus is never going to be on the artist it will always be on the story and what is happening.
5) The main character in our music video is a young successful banker in the city who over the course of the video looses the three most dearest things to him: money, his wife and his job. He uses drink to numb the pain. The artist also features occasionally throughout the video, although never in the foreground. Another character that is going to feature for a short amount of time will be his wife in the scene she appears in she is going to hand over some divorce papers as well as the ring signifying she wants to break up. Another character who'll appear will be the manager he or she is going to hand a box full of the main characters work essentials to him and make him sign a contract of termination.
6) We have several different locations where we are going to film our music video, the first location where the main character is sitting on a bench is going to be filmed at Parliament Hill in Hampstead Heath. For the next scene when the charcter wakes up in bed and goes down stairs to see his wife and the divorcement happens this will be filmed in one of houses. The scene in which he gets fired is going to be shot in Sarah's Dad's office which has allowed us to use.
7) There will be several different types of media institutes that would show our music video, one is going to be muisc chanels e.g. MTV Music on Sky or Music TV programmes like chanel 4 music etc another chanel might be something like indie rock which is also avaliable on sky. However due to the type of genre and it not just being indie there are lots of other chanels that would play this music another one being Kiss TV which plays hiphop, R&B and Dance but our genre of music has an element of hip hop in it. Our video would also be shown on the internet especially sites like youtube which most music videos will be put on.
8) Some media technologies will affect the consumption of music videos because they don't feel the need to show them and example being with Itunes where song will just be downloaded and thats what most people want is just to listen to the song. Obviously with something like the internet a music video can't be viewed either which will affect it. However there are still media technologies e.g. TV's in which usually play music on one of their channels which most of the time will play the music video with it.
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