Evaluation 3 Audience Feedback

What have you learned from your audience feedback? 

Our original research was done via survey monkey, we sent out emails to our peers and people included in the target market, this included questions about their preferences when it came to the type of video they expected, how they wanted the artist to be shown and the iconography they wanted within the video. The responses are shown with the explanation of what they all mean and how we used this feedback to create our music video.

From making this questionnaire, and the poor responses we received, we established that to create an effective questionnaire we had to create it using language and questions which anyone of any educational background could answer well and in a detailed way.

After the video was made:

We congregated a group of our peers to watch the video and gave out a questionnaire to retrieve their responses. The questionnaire is as shown...

We also interviewed two groups of media students to gain a more media savvy point of view. Group 1
 These media students thought that we had created a good, clear product which had a realistic and professional look. the only improvements they had was to include more locations in his day to make it look more realistic. We agreed with this feedback and originally we had planned to include more locations, however the time constraints of the song meant that we'd already had to speed up some parts of the video.
 These media students thought that we had created a very good video which had a storyline which was easy to understand and follow. They also felt that the video connected well with the genre and complimented the artist. They did however feel that the video didn't have a very professional look, this could have been influenced by the fact that they'd seen the music video being made but also because of the lack of technology we had at our disposal
 This audience feedback was conducted with a range of different ages from 12-18 which incorporated our target age group. They all enjoyed the video and followed the storyline throughout the video. They also thought that matt (our artist) was very believable and that he gave off a very professional vibe. They also thought that the video could have been on a music channel and was very similar to the original artist, which made it more believable. The improvements they gave were that the camera movements were too quick and it was sometimes hard to follow the direction of movement. i think this was because we had to speed up some shots so that we could fit the whole storyline in within the length of the song and in hindsight I think we should have either shortened the story or made the shots last longer so that when speeded up the camera didn't look as jerky